Sırlı Sepet

From Inconsistent Ads to Sustainable Growth

%80Sales Growth

Moving from inconsistent, self-managed ads to a systematic and reportable digital marketing structure, Sırlı Sepet achieved 80% sales growth within one year and became a recognized brand across Turkey.

Results

Measurable results and success metrics achieved with this project

80% Sales Growth

Sales growth achieved over one year of collaboration

Strong Brand Awareness

From an unknown brand to one recognized by a large share of its target audience

Sustainable Conversions

Ad returns that gain continuity through retargeting, not one-off spikes

Weekly Transparent Reporting

Clear performance tracking every Monday with sales, spend and ROAS data

Real-Time Communication

Uninterrupted ad management with instant support and fast response throughout the day

Support Beyond Ads

End-to-end growth support, from site design to ad creative

The Story

How this project came about, the steps we followed, and how we achieved these results.

01. Background

Founded in 2017, Sırlı Sepet grew alongside its YouTube content production. It handled everything in-house, from product to content, but was not yet widely recognized across Turkey.

02. Challenge

The brand managed its ads with its own resources. Returns on Meta ads were inconsistent; orders that arrived one day stopped the next, and without retargeting everything turned into a 'the more budget, the more sales' logic. While the team focused on product, content and operations, it couldn't dedicate professional attention to ad management.

03. Our Solution

At o2 dijital, we rebuilt Sırlı Sepet's digital marketing from scratch into a systematic structure. We set up campaigns that reach the right audience and gain continuity through retargeting, and provided end-to-end support from site design to ad creative. With daily real-time communication and transparent weekly reports (sales, spend, ROAS), we made the process measurable. Within one year, sales grew by 80% and brand awareness rose significantly.