Ceylan Orhanlı

Record Growth in the First 5 Months of 2025

%200Online Sales Increase

Ceylan Orhanlı tripled online sales in just five months through email automation, creative testing, and multi-channel synchronization.

Results

Measurable results and success metrics achieved with this project

200% increase in online sales

Online sales increased by 200% compared to the same period last year in the first five months of 2025.

+9,543 New Customers

Number of active customers acquired through digital channels

2.91 Conversion Rate

Visitor-to-sale conversion rate on the e-commerce site

3 Second Page Speed

Fast user experience through site performance optimization

x14 ROI

Return on investment in digital marketing

Category Leadership

Achieved more sales and visibility than competitors in featured categories

The Story

How this project came about, the steps we followed, and how we achieved these results.

01. Background

Ceylan Orhanlı had established a solid position in the industry with its elegant designs and strong brand image. Entering 2025, the goal was to crown this solid foundation with more aggressive growth on the digital side and maximize its potential with a multi-channel strategy. The brand was seeking not just sustainable, but record-level scalable growth.

02. Challenge

Ceylan Orhanlı had achieved successful results under o2 Digital management in 2024 as well. However, the 2025 goal was much more ambitious: not just increasing brand awareness but aggressively transitioning to a scalable growth model, rapidly multiplying sales, and achieving higher ROI across all digital channels. This required rethinking not just the campaign structure, but the entire user journey.

03. Our Solution

For Ceylan Orhanlı in 2025, we built not just a campaign-level system, but a comprehensive digital growth engine. We built a much more aggressive and systematic strategy on top of the successful 2024 infrastructure. The entire campaign structure was redesigned to create a growth-focused funnel logic. Email marketing was placed at the center of this structure and automation was used to increase revenue. Creatives were subjected to weekly A/B tests and the highest-performing versions were quickly scaled. Personalized ad scenarios with different messages and offers for cold and warm traffic were developed. Meta, Google, and email channels were configured to work in sync. Finally, dynamic targeting strategies based on user behavior and product categories were implemented, achieving a significant leap not only in sales volume but also in efficiency.